Hi there
I'm Taya, a multidisciplinary, hands-on designer with vast experience in branding, marketing and web design. As a dedicated designer, my passion lies in crafting exceptional creative experiences that seamlessly blend aesthetics and functionality.
CrowdStrike
Brand & Marketing Designer
Adaptive Shield
Brand & Marketing Designer
Firebolt
Brand & Marketing Designer
Finance Magnates
Senior Designer
Comverse
UI Designer &
SharePoint Developer
Real Commerce
Front-End Developer
Sela Fashion
Graphic Designer
What have I been up to?
Glad you ask!
I helped develop and promote unified design standards aligned with the company’s global vision. I designed print and digital materials, infographics, and web assets that strengthened brand storytelling and engagement. Collaborating closely with copywriters, marketers, and developers, I contributed to high-impact global marketing initiatives.
I led the visual evolution of the brand — establishing a consistent design system across all touchpoints. I delivered performance-driven creative for international events, marketing campaigns, and publications. My work included digital and print design, illustration, internal branding, and swag creation, all aimed at strengthening the company’s identity and culture.
I helped build a design culture that connected creative work directly to business objectives. I created marketing campaigns, event experiences, and multi-channel content — ensuring brand consistency across every platform. Working cross-functionally with developers and product teams, I brought concepts to life from ideation to execution.
I directed brand and marketing design across the company’s channels. I led UX/UI design for two financial news platforms, conducted user research, and designed a companion app for a seamless digital experience. I also created visual assets for international conferences, including booths, banners, and marketing collateral.
The position included UI design and graphic language for the company’s web products. I was in charge of designing and building layouts and templates for projects that were based on the SharePoint platform. Ongoing management of design materials and resources through use of various SharePoint projects while working closely with the company's information managers.
I created UI design, developing and maintenance of the Harel Insurance Company and the Issta Tourism Company, using CSS, HTML and ASP. Built toolbars using Chrome API for Conduit Company.
In this role, I was responsible for all design aspects of the company’s digital products. I designed from scratch an online store, as well as corporate and cosmetics websites. I led the design concepts for all web products, ensuring alignment with both existing and upcoming clothing collections. The work involved close collaboration with marketing, sales, and development teams across offices in Israel, Russia, and China.