Hi there
I’m Taya — a Brand & Marketing Designer who turns complex tech into clear, confident visual language. I’m drawn to clean structure, purposeful systems, and the kind of design that makes people feel oriented, informed, and engaged. Over the last decade, I’ve partnered with global cybersecurity leaders, fast-moving SaaS startups, media platforms, and data-driven tech brands — helping them shape identities, sharpen narratives, and find their visual voice in crowded spaces.
My work lives where strategy meets craft. I build visual systems with intention, design marketing experiences that perform, and tell stories that make technology feel human. Equal parts system-maker, storyteller, and problem-solver — I bring clarity, precision, and a bit of creative intuition to every project.
CrowdStrike
Brand & Marketing Designer
Adaptive Shield
Brand & Marketing Designer
Firebolt
Brand & Marketing Designer
Finance Magnates
Senior Designer
Comverse
UI Designer &
SharePoint Developer
Real Commerce
Front-End Developer
Sela Fashion
Graphic Designer
What have I been up to?
Glad you ask!
About the company: CrowdStrike is one of the world’s leading cybersecurity companies, known for its bold visual presence and high-impact global marketing.
My contribution: At CrowdStrike, I worked within a large, fast-paced marketing organization and helped evolve a complex, globally recognized brand. I created illustrations, iconography, digital assets, web visuals, infographics, and print materials — ensuring that every piece aligned with the company’s strategic, high-impact design language. Executing at scale strengthened my precision and my ability to deliver quickly while maintaining brand excellence.
About the company: Adaptive Shield is a leading SaaS-security company that helps organizations safeguard their entire SaaS ecosystem.
My contribution: I joined Adaptive Shield during its hyper-growth stage and stayed through its acquisition by CrowdStrike. I led a major refresh of the company’s visual identity, building a unified design system across digital and print. I created illustrations, campaign materials, and web experiences for global events, and partnered closely with product, development, and marketing teams to improve conversion-driven pages and scale the brand during a critical period of expansion.
About the company: Firebolt is a high-performance cloud data warehouse startup known for its energetic brand and cutting-edge analytics technology.
My contribution: At Firebolt, I transformed bold brand guidelines into marketing campaigns, event materials, landing pages, and social assets. I supported the marketing team with rapid creative production and helped craft a strong design presence across platforms.
About the company: A global fintech media and events company operating high-traffic financial news platforms and large international conferences.
My contribution: I led brand and marketing design across all products and channels. I directed UX/UI for two major news websites and designed the companion mobile app. I created visual identities for global conferences, including booths, banners, landing pages, and campaigns — blending product thinking with brand storytelling.
About the company: A global telecom software provider serving major operators worldwide.
My contribution: I designed UI systems, visual standards, and SharePoint-based layouts, combining usability with clean visual logic. This role strengthened my technical foundation and system-thinking approach.
About the company: A digital agency specializing in e-commerce and enterprise web solutions.
My contribution: I worked as a programmer, building front-end components and interfaces. This technical experience continues to influence my design decisions today, especially in UX/UI and design systems.
About the company: A major fashion retail brand with a broad market presence and strong visual identity.
My contribution: I designed print campaigns, lookbooks, in-store visuals, seasonal concepts — and later expanded into digital graphics and web design, helping the brand transition into a more modern, online-forward visual presence.