SaaS Security on Tap is a video campaign developed for Adaptive Shield to educate viewers about SaaS security, misconfigurations, and best practices — in a format that feels approachable, modern, and engaging. The series is published on the dedicated YouTube channel “SaaS Security on Tap” and integrated into Adaptive Shield’s marketing content strategy.

I created the full visual foundation of the campaign, including the design concept, logo, typography direction, and cohesive style system. The goal was to build a recognizable identity that could be easily adapted across video thumbnails, motion graphics, social media assets, landing pages, and promotional materials.